{"id":2357,"date":"2020-10-28T15:28:24","date_gmt":"2020-10-28T15:28:24","guid":{"rendered":"https:\/\/diversitynewsmagazine.com\/?p=2357"},"modified":"2020-10-28T15:28:24","modified_gmt":"2020-10-28T15:28:24","slug":"apple-displaying-its-own-search-results-in-ios-14-to-build-a-google-killer","status":"publish","type":"post","link":"https:\/\/diversitynewsmagazine.com\/apple-displaying-its-own-search-results-in-ios-14-to-build-a-google-killer\/","title":{"rendered":"Apple displaying its own search results in iOS 14 to build a Google killer"},"content":{"rendered":"<h2>Apple starts displaying its own search results in iOS 14 as the iPhone maker steps up efforts to build a Google killer<\/h2>\n<ul>\n<li>Apple has started displaying its own produced results and Siri links in iOS 14<\/li>\n<li>It comes as the DoJ is investigating a deal between Apple and Google on search<\/li>\n<li>The deal involves Google paying Apple to be the default search engine on iOS<\/li>\n<li>This could be stopped by the Department of Justice as part of an antitrust case<\/li>\n<li>Apple&#8217;s own web crawler AppleBot has also seen an increase in activity recently<\/li>\n<\/ul>\n<p>Apple has started showing its own search results to iPhone users, in a move that reports claim is the latest in efforts to develop a possible Google Killer.<\/p>\n<p>A barely noticed change in iOS 14 saw Apple show its own results or link directly to websites when users enter a search term on the home screen, the <a href=\"https:\/\/www.ft.com\/content\/fd311801-e863-41fe-82cf-3d98c4c47e26\" target=\"_blank\" rel=\"noopener noreferrer\">FT reports<\/a>.<\/p>\n<p>According to the report, showing Apple search results in <a href=\"https:\/\/www.apple.com\/ios\/ios-14\/features\/\" target=\"_blank\" rel=\"noopener noreferrer\">iOS 14<\/a> is the latest in a series of moves that has fuelled rumours of a potential Apple search product.<\/p>\n<p>Experts suggest the move could be linked to the US Department of Justice case against Google&#8217;s dominance of the search market, that could see its up to $12 billion deal to be the default search engine on iOS and Android take centre stage.<\/p>\n<p>The DoJ could decide to block that move in future as part of an antitrust deal as Google is already the default search engine on Android-based devices.<\/p>\n<p>Industry insiders claim showing its own search results in iOS 14 could be the start of an attack on Google &#8211; as the company also ramps up in-house search development.<\/p>\n<p style=\"text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-2360 size-full\" src=\"https:\/\/diversitynewsmagazine.com\/wp-content\/uploads\/2020\/10\/apple-google-killer.jpg\" alt=\"search results in iOS 14\" width=\"800\" height=\"495\" srcset=\"https:\/\/diversitynewsmagazine.com\/wp-content\/uploads\/2020\/10\/apple-google-killer.jpg 800w, https:\/\/diversitynewsmagazine.com\/wp-content\/uploads\/2020\/10\/apple-google-killer-300x186.jpg 300w, https:\/\/diversitynewsmagazine.com\/wp-content\/uploads\/2020\/10\/apple-google-killer-768x475.jpg 768w, https:\/\/diversitynewsmagazine.com\/wp-content\/uploads\/2020\/10\/apple-google-killer-356x220.jpg 356w, https:\/\/diversitynewsmagazine.com\/wp-content\/uploads\/2020\/10\/apple-google-killer-696x431.jpg 696w, https:\/\/diversitynewsmagazine.com\/wp-content\/uploads\/2020\/10\/apple-google-killer-679x420.jpg 679w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>The Silicon Valley firm poached John Giannandrea, Google&#8217;s head of search, from the tech giant in 2018 to work on AI capabilities and Siri &#8211; but he also brought with him years of running the world&#8217;s largest search engine, experts claim.<\/p>\n<p>Apple have a &#8216;credible team that I think has the experience and the depth, if they wanted to, to build a more general search engine,&#8217; according to Bill Coughran, Google&#8217;s former engineering head, speaking to the FT.<\/p>\n<p>The company has also been seeking to expand the division, with job adverts for search engineers looking to &#8216;define and implement the architecture of Apple&#8217;s groundbreaking search technology&#8217;.<\/p>\n<p>Apple is one of very few resources capable of taking on Google, with a market cap of over $2 trillion and $200 billion cash in hand, it can take the &#8216;long game&#8217; that would be required to build a search engine that works well enough to compete.<\/p>\n<p>Experts claim that any Apple search engine would be very focused on user privacy, something the company has sold itself on when compared to rivals such as Google.<\/p>\n<p>The latest update to the iPhone operating system moves some Google searches aside in favour of Apple results &#8211; including the new &#8216;Today View&#8217;.<\/p>\n<p>This shows an Apple-generated list of search suggestions rather than Google results and also include autocomplete-style results produced by Apple.<\/p>\n<p>Apple has its own web crawler, that is used to scour the internet to develop search results &#8211; they are the cornerstone of any search engine including Google.<\/p>\n<p>Named, AppleBot, experts claim it has been spotted scrawling websites &#8216;a ridiculous number of times&#8217; in recent months, which is a sign Apple are gathering information.<\/p>\n<p>Although it is also likely that the expansion of AppleBot is to improve Siri and Spotlight search results for various Apple systems.<\/p>\n<p>The idea of an Apple search engine has been speculated on since 2015 when AppleBot was first confirmed by the company.<\/p>\n<p>According to Sridhar Ramaswamy, co-founder of search firm Neeva, Apple is one of the only companies big enough to be able to search the whole of the internet.<\/p>\n<p>He told the FT that smaller rivals such as DuckDuckGo and Neeva licence their index, used to build search results, from Microsoft&#8217;s Bing.<\/p>\n<p>&#8216;Apple\u2019s position is very unique because it has the iPhone and iOS. It controls the default browser,\u201d Ramaswamy told the FT, adding expanding to search &#8216;feels natural&#8217; for Apple due to its ability to gather data and learn user behaviour at scale.<\/p>\n<p><strong>Read more at<\/strong>\u00a0<a href=\"https:\/\/www.dailymail.co.uk\/sciencetech\/article-8888529\/Apple-starts-displaying-search-results-iOS-14-latest-build-Google-killer.html\" target=\"_blank\" rel=\"noopener noreferrer\">Dailymail.co.uk<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple starts displaying its own search results in iOS 14 as the iPhone maker steps up efforts to build a Google killer Apple has started displaying its own produced results and Siri links in iOS 14 It comes as the DoJ is investigating a deal between Apple and Google on search The deal involves Google<\/p>\n","protected":false},"author":3,"featured_media":2359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,5],"tags":[],"class_list":{"0":"post-2357","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"category-tech"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple displaying its own search results in iOS 14 to build a Google killer<\/title>\n<meta name=\"description\" content=\"Apple starts displaying its own search results and Siri links in iOS 14 as the iPhone maker steps up efforts to build a Google killer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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