{"id":1113,"date":"2019-12-17T10:15:50","date_gmt":"2019-12-17T10:15:50","guid":{"rendered":"https:\/\/diversitynewsmagazine.com\/?p=1113"},"modified":"2022-01-13T14:09:03","modified_gmt":"2022-01-13T14:09:03","slug":"small-business-trends-2020","status":"publish","type":"post","link":"https:\/\/diversitynewsmagazine.com\/small-business-trends-2020\/","title":{"rendered":"Small Business Trends – What Small Businesses Need To Know In 2020"},"content":{"rendered":"

In business, the best way to stay in the game is to always stay ahead of your competitors. There are a lot of lucrative small businesses available. As 2019 draws to a close, it\u2019s time to consider what small business trends are going to influence SME key decision makers in 2020:<\/p>\n

1) Increased personalization of customer service<\/h2>\n

Clients like to be treated as individuals, which means most businesses are going to have to step up their customer service game to provide existing and prospective clients with a truly bespoke customer experience. One way to do this is to tailor your marketing correspondence to your customer\u2019s requirements<\/a>, by offering them goods and services that are similar to those they have previously purchased.<\/p>\n

The days of showcasing everything-but-the-kitchen-sink to your customers are over. The modern customer will always gravitate towards businesses like Closify<\/a> that reduce informational \u2018noise\u2019 and instead provide them with a personalized service.<\/p>\n

2) AI influence<\/h2>\n

Artificial intelligence can help to streamline many daily processes, from administrative tasks like data entry to sales automation via chatbots. While it\u2019s safe to say that machine learning is unlikely to completely replace customer service representatives, it can help to identify \u201chot\u201d leads and weed out leads that are unlikely to yield a return. While AI was a major stepping-stone for many businesses in 2019, it looks likely to go mainstream next year, so it\u2019s worth asking: how will your business adopt it?<\/strong><\/p>\n

3) Businesses will be increasingly eager to protect themselves<\/h2>\n

In the past year, over half of small-medium enterprises in the United Kingdom reported revenue increases. Many of these witnessed seasonal increases which meant having to employ more staff at short notice. According to government statistics, some 23% of small businesses<\/a> have had to increase staffing levels due to rapid onset expansion. Of course, the legalities of taking on employees mean ensuring that adequate protection is in place<\/a> for all concerned. As businesses increasingly rely on seasonal workers, their insurance needs are likely to fluctuate as revenues increase\/decrease at relevant points in the year.<\/p>\n

You may also like to read:<\/em> “How to Remotely Run Your Business with the Help of Your Smart Phone<\/a>”<\/p>\n

4) Employee happiness as a key performance indicator<\/h2>\n

Letting your employees know that they matter is important. It\u2019s paramount for staff members to feel like they\u2019re part of a team, doing a worthwhile job and contributing to the success of the company \u2013 and with good reason: employee happiness correlates directly with productivity.<\/p>\n

Take some of the world\u2019s largest companies, like Google for example. Employees benefit from free snacks, colourful open workspaces and recreational facilities<\/a>. While it might not be feasible for your SME to implement ping-pong tables just yet, it\u2019s worth considering what employee perks you can offer to maintain high workplace morale.<\/p>\n

5) Companies will need to optimize for voice searches<\/h2>\n

Smart speakers like Amazon\u2019s Alexa and Google\u2019s Home device are already hugely successful. They\u2019re also likely to be big sellers in the run-up to the festive season. This means that the volume of voice searches is expected to increase hugely in 2020. It makes sense \u2013 after all, talking is the most natural way of communicating, and voice searches are easier to perform compared to typing. Your organization might therefore want to think about optimizing its online presence for voice searches in 2020.<\/p>\n","protected":false},"excerpt":{"rendered":"

In business, the best way to stay in the game is to always stay ahead of your competitors. There are a lot of lucrative small businesses available. As 2019 draws to a close, it\u2019s time to consider what small business trends are going to influence SME key decision makers in 2020: 1) Increased personalization of<\/p>\n","protected":false},"author":4,"featured_media":1114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-1113","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business"},"yoast_head":"\nSmall Business Trends - What Small Businesses Need To Know In 2020<\/title>\n<meta name=\"description\" content=\"As 2019 draws to a close, it\u2019s time to consider what small business trends are going to influence SME key decision makers in 2020.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/diversitynewsmagazine.com\/small-business-trends-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Small Business Trends - 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